People are spending more and spending more time online. Understanding why and how people are navigtig the internet is crucial to improving your branding.

More and more brands are moving online.

Plus, consumer wants and needs have changed too.

It’s important to understand marketing trends to maximise your success in an oversaturated market.

Facebook and Instagram have exploded in popularity with businesses andconsumers alike.

Knowing what to focus on with your Instagram Branding will set you apart from your competition. With these tips, you can build a lasting relationship with youraudience and customer base.

Trust is crucial to the success of your brand. In 2019, 81% of consumers said that it’s a deal-breaker if they cannot trust a brand to do what’s right. But trust is at an all-time low

with only a third of consumers saying they trust most of the brands they buy. 2021 is the perfect time to shift your focus from your product to building customer trust, with your branding. Brand awareness is the first step in your Social marketing strategy. This is where you get your brand out there and in the spotlight. Once people know about your business, you can switch to getting your branding recognised. It’s one step further and will have your audience recognise your branding based on distinct components, like colour or design. Think about your distinct audience, and what makes your product special. Then think about how you can use these components in your Social Branding.

In 2021 there are currently 3.94 billion active users on social media. So, no matter your brand, Instagram or Facebook are the top places to start working on your branding. Then, your audience will buy once they are ready.

Along with design considerations, you should also focus on your tone and voice, to create cohesive branding. Consumers consider a brand’s values as important as the products

themselves. And, 64% of consumers cite shared values as the primary reason they have a brand relationship.

Businesses should consider their audience and their goals when devising a brand strategy.What higher values do you have in common with your audience? How does your brand

embody these? The language you use and how you use it, have a huge impact on engagement. So, having a distinct but authentic brand tone and voice is essential. This is how you turn your branding into lasting relationships with consumers and convert followers.

The Instagram algorithm will show you posts depending on how often you engage with the app. So, if you use Instagram often, it will show you a more chronological order. But

if you don’t use it often, Instagram will show you posts it thinks you’ll like. The sweet spot is generally posting every couple of days to a few times a day. If users engage with your posts, they are more likely to see them. Not posting often enough might mark you as a low-interest account and hurt your exposure. But posting too frequently will likely come off as spam and drive down engagement. So many brands are now competing for consumers’ attention. Genuine engagement is far more important than spamming content. Use Instagram’s algorithm to your advantage. Genuine engagement will lead to your branding being recognised by more customers.

Along with engagement, consistency is key to successful Instagram branding. If you can only produce high-quality content several times a week, stick to this. Churning out

inconsistent content will hurt your brand. Consistency is far more important than post frequency. Even if you start by posting several times a day, if you cannot maintain this you will lose trust and engagement. You should be posting at a rate that you can maintain without losing quality. Consistent content also ties into trust. The majority of consumers now demand trust from brands. You can set yourself apart by meeting these expectations. Once customers know

what to expect from you, they are far more likely to engage with your product. Consistency with your feed is important, too. Having an appealing feed is vital to converting customers. And consistency will remind them why your brand is worth

engaging with. Any business on Instagram needs to ensure these 4 criteria are being met if they want to

improve their branding in 2021. They’re business account feature on Instagram is useful here. It allows you to track metrics that will tell you if these goals are being met or not.

Consumer behaviour changes mean businesses must keep up with Instagram branding.

These keys will help you create an Instagram marketing strategy that will stretch beyond

2021.